Betina works with a team of professionals in a number of business sectors that bring expertise to the various projects Argenta undertakes.

With a Master of Business Administration degree and an extensive background in Strategic Marketing and Business Management, Betina has committed her career to delivering high quality and profitable results for business in a variety of industry sectors.

With proven leadership, organizational, research and analytical capabilities and an excellent customer relations track record her ultimate goal is to create value for the organizations she interacts with and through them to the communities they serve.

Entrepreneurial, focused, creative and team-oriented are some of the qualities that define her commitment to achieving business goals and to delivering innovative and effective solutions in the following areas:

• Integrated Business Management & Marketing Strategies
  Business plans, marketing and communications plans incorporating market segmentation, research studies, budgets, ROI and financial analyses;
• Advertising and Promotional Strategies
  Corporate marketing campaigns, high quality marketing collateral from design to production, website development, content management systems and online strategies;
• Brand Management
  Corporate branding strategies applied to a variety of media, trade mark management, brand loyalty programs, creative and innovative digital production designs;
• Public Relations & Event Management
  State-of-the-art multi-media presentations, trade show and special events management including sponsorship, budgeting and logistic coordination;
• HR & Project Management
  Strong organizational skills integrating stakeholder engagement, systems thinking methodologies and IT infrastructure to streamline processes and empower teams.
• Sustainable Business Practices
  Strategies to solidify the foundations for long term success.