Argenta

“Betina has worked with the Thai Away group of companies in the development of our corporate identities, new business viability analyses, marketing strategies and the implementation of marketing initiatives. Betina has a unique combination of creativity, an eye for aesthetics and analytical skills which when applied to the field of Marketing makes her a real ‘power house’.”
Dale Dubberly
President - Thai Away Group

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Business Planning
Delivering Professional Business Plans

Business Planning at Argenta includes all strategic aspects of the business and the industry in which it operates, offering a wide range of services:

Market Research Studies >> including target market potential, socio-economic, technological and environmental issues impacting the industry and the marketplace.
Customer Surveys >> key in the development of product and service strategies and the assessment of resource management.
Customer Relationship Management >> including market segmentation, profiling, database management and a variety of CRM software platforms design and maintenance.
Supply Chain Considerations >> to assess and design cost effective merchandising channels and strategies.
Financial & Sensitivity Analysis >> to asses business and project viability.
ABC Costing & Pricing Strategies >> to rely on accurate product and service databases and costing systems.

Link to Business Planning Case Studies >>