Argenta Business Solutions
 

“Betina has worked with the Thai Away group of companies in the development of our corporate identities, new business viability analyses, marketing strategies and the implementation of marketing initiatives. Betina has a unique combination of creativity, an eye for aesthetics and analytical skills which when applied to the field of Marketing makes her a real ‘power house’.”
Dale Dubberly
President - Thai Away Group

Your Next Business Project >




Business Planning
Case Studies & Project Highlights

_____________________________________________
Thai Away Enterprises – Vancouver, BC
Conducted a Business Viability Assessment with Financial Modeling and Marketing Strategies

This project delivered a number of key value-added services featuring among others:

  • financial modeling and sensitivity analyses to assess expansion capabilities including resource planning and marketing strategies for four Thai cuisine restaurants and retail outlets;
  • product development including a series of revisions to the company’s food and manufacturing processes costing systems to enhance contribution margins reporting accuracy.

_____________________________________________
Cathay Pacific & Lufthansa German Airlines Joint Venture
Business Development and Supply Chain Management Strategies

  • including the development of new menu products and Channel Marketing Strategies targeted to specific vertical markets within the airline industry: Asia-Pacific (Cathay Pacific, Singapore Airlines), European (Lufthansa); Latin America (Mexicana Airlines); North America (TWA), etc.;
  • the customization of the company's electronic system to integrate various divisions within the company;
  • the development of new costing models to accurately establish gross margins
  • the development food cost reductions models through effective strategic Supply Chain Management.
 
     

© 2000-2009 Argenta Business Solutions. All rights reserved.