Marketing Planning at Argenta includes all strategic aspects of the business and the industry in which it operates, offering a wide range of services:

• Market Research Studies >> to identify market opportunities and threats, market size and demographics, including relevant S.W.O.T. analysis to assess the socio-economic and technological environment impacting the marketplace.
  
  

• Customer Surveys >> to gather essential information you need to make informed decisions that are key in the development of product and service strategies.
  
  
  
• Customer Relationship Management >> including market segmentation, profiling, database management and a variety of CRM software platforms design and maintenance.
  
  
  
• Competitor Analysis >> to determine opportunities and threats, as well as best practices in the marketplace; to focus and design strategies around key differentiators that ultimately deliver a competitive advantage over other industry players.
  
  
  
• Product Launches >> focusing on product development and design strategies around key differentiators of your products / services that ultimately deliver a competitive advantage over other industry players.
  
  
  
• Product Launches >> to design strategies around a profitable product mix.
  
  
  
• Placement Analysis >> to profile key relevant vertical markets and their potential and to identify channels to effectively position your products and services.
  
  
  
• Promotion Mix Strategies >> to cost effectively design and execute advertising and direct marketing promotional campaigns.
  
  
  
• Pricing Mix Strategies >> to determine Break-Even points, Profitability and Sensitivity analysis as well as detailed ROI analysis.

Link to Marketing Planning Case Studies >>