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AMS Computer Group – Vancouver, BC
Developed a comprehensive Branding Campaign to market leading edge ERP technology

This consulting project included the development and implementation of Branding Strategies to market Enterprise Resource Planning systems to four main vertical markets. This project involved:

• marketing mix strategies: Branding, Promotion, Placement, Product and Web Development;
• extensive Industry Analysis, Market Segmentation and Marketing Database Management.

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PacBlue Digital Reprographics Inc. – Vancouver, BC
Developed a Strategic Marketing Plan with a Customer Relationship Management focus

This consulting project included a comprehensive assessment of the company’s Marketing Mix with specific recommendations to enhance the company’s Value Proposition particularly around the areas of Branding, Promotion and CRM Strategies aimed at increasing market exposure and to ultimately increase sales profitably. Key areas of this Marketing Plan included:

• an extensive Market and Industry Analysis including SWOT, PEST and Benchmarking tools;
• an in-depth Market Segmentation and Competitor Analysis including a Strategic Group Mapping;
• marketing mix strategies: Branding, Price, Promotion, Placement and Product development.
  

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Circle Learning Inc. – Vancouver, BC
Developed a Marketing Plan fully integrated with e-learning strategies

This project included strategic recommendations to market a newly designed software interface that will soon be patented and launched into key E-learning vertical markets. This Marketing Plan was based on the principles of the Learning Organization advocated by Peter Senge (The Fifth Discipline).